Buffalo Wild Wings needs some major PR help.
After the popular restaurant chain’s Twitter was hacked, social media users were shocked at the barrage of racist and vulgar tweets that came from the account.
It took a long time in Twitter time for the company to delete the tweets, but the damage was already done. The tweets had gone viral 20 minutes in. Screenshots were everywhere, too.
Despite knowing this was a probable hack, the responses were glorious.
Congrats to Roseanne on her new job as Buffalo Wild Wings’ social media director
— Ken Klippenstein (@kenklippenstein) June 1, 2018
Buffalo Wild Wings social media manager probably walked in the house after a long Friday, poured a drink, sat on the couch, opened Twitter and pic.twitter.com/mGMGVhk60T
— Evan (@mazursky_) June 1, 2018
Buffalo Wild Wings probably got hacked. But that’s not the story here. The real story is that the racist tweets went massively viral before they got deleted. This showcases the same type of crude trolling power Trump leverages when he makes outrageous statements for his own gain. pic.twitter.com/Lq5qypzUK6
— Eugene Gu, MD (@eugenegu) June 2, 2018
Buffalo Wild Wings CEO when he found out the social media intern made the Twitter password "BuffaloWildWings" pic.twitter.com/ECcWNJK69g
— Leednetsov (@pc_leed) June 1, 2018
Me on my way to demand reparations in free wings from Buffalo wild wings pic.twitter.com/Uhpdzxig4Y
— Kiki Roché (@OnionsAndWine) June 2, 2018
Well my vacation has been nice but it's time to go back to work as the Buffalo Wild Wings social media director. Time to take a big drink of water and see what I missed.
— Ryan (@DiaIUpModem) June 1, 2018
Today was the day Buffalo Wild Wings finally became president pic.twitter.com/y1PEGDwldw
— Zack Bornstein (@ZackBornstein) June 2, 2018
Starbucks: This bathroom fiasco has done a number to our company's reputation. I don't see how it could be worse?
Buffalo Wild Wings: Hold my beer…
— Alt Fed Employee (@Alt_FedEmployee) June 2, 2018